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About the B.S. in Digital Marketing Communication

Known for offering an education for the careers of tomorrow, the University of Bridgeport is pleased to announce a new undergraduate program in Digital Marketing Communication. The innovative program is offered in a face-to-face setting with close student-faculty collaboration.

You will gain first-hand experience in developing digital marketing plans and integrate marketing, advertising, public relations, sales, and logistics strategies across physical and digital channels. This includes instruction in digital marketing, e-commerce, online consumer psychology, search engine optimization, social media marketing and web analytics.

Today’s marketing world is vastly different than in past decades when you focused on just one skill. You may apply your skill set to multiple tasks daily from creative conceptualizing, to writing for social, to funneling conversion strategy, to directing a photo shoot for an advertorial, to sourcing materials, to meeting with vendors, and more.

Digital marketing careers enjoy better-than-average job growth. The Bureau of Labor Statistics estimates job demand will increase 10 percent by 2026.

The average entry level wage for a digital marketing specialist or digital manager is $40,453-$44,156,* with a range of $86,575- $124,207 for more experienced digital marketing managers.**

*Payscale.com/Oct. '19
**Salary.com/Oct. '19

Potential Careers

  • Digital Marketing Analyst
  • SEO Specialist
  • Social Media Manager/Specialist
  • Account Executive
  • Digital Marketing Manager
  • Content Strategist
  • Public Relations Manager
  • Marketing Manager
  • Web Content Producer/Editor/Manager
  • Digital Marketing Communication Specialist
  • Marketing Media Strategist
  • Digital Product Manager

Potential Internship Sites

The need for digital marketing communicators crosses industries as does its correlating internships.

  • Digital marketing agencies
  • Advertising and public relations agencies
  • Video production companies
  • Corporations and small businesses
  • Nonprofit organizations
  • Public and private education
  • Government sector
  • Healthcare industry
  • Research companies