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Style Guide and Logos

The totality of the logo, visuals and words we use to describe the University enable us to establish and maintain a clear, unified brand identity, both within the University community and beyond.

Our logo identifies who we are. Consistent usage strengthens our brand. Please refer to the Style Guide for standards on how to properly use logos.

Style Guide

Main Logos

Legibility is paramount. Do not attempt to recreate or alter logos in any way. Logos are designed with specific proportions in mind and should never be distorted by stretching or scaling in one direction to fit a specific area.

Click on a logo to download it.

Purple logo with University of Bridgeport on one line

White logo with University of Bridgeport on one line

Purple University of Bridgeport horizontal logo

White University of Bridgeport horizontal logo

Purple University of Bridgeport vertical logo


Athletic Logos

The athletic logos were designed to be used on materials promoting University of Bridgeport athletic teams and events. They should not be used as the primary branding on formal correspondence to students, for student recruitment, or for fundraising materials, and never on communications of a serious or legal nature.

Click on a logo to download it.

University of Bridgeport Purple Knights logo Purple Knights logo without University of Bridgeport University of Bridgeport Purple Knights text logo without the Knight Purple Knights text logo
UB shield with swords UB text logo UB text logo with Knight
Purple Knight logo UB shield logo UB athletics text overlapping logo

Marketing and Communications

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