Style Guide and Logos

The totality of the logo, visuals and words we use to describe the University enable us to establish and maintain a clear, unified brand identity, both within the University community and beyond.

Our logo identifies who we are. Consistent usage strengthens our brand. Please refer to the Style Guide for standards on how to properly use logos.

Style Guide

Main logos

Legibility is paramount. Do not attempt to recreate or alter logos in any way. Logos are designed with specific proportions in mind and should never be distorted by stretching or scaling in one direction to fit a specific area.

Zip file University of Bridgeport logos

Athletic logos

The athletic logos were designed to be used on materials promoting University of Bridgeport athletic teams and events. They should not be used as the primary branding on formal correspondence to students, for student recruitment, or for fundraising materials, and never on communications of a serious or legal nature.

Zip file UB athletic logos

Additional logos

Each college, school, department, and organization has their own logo lockup. No other variations should be used to represent these entities. Please contact the Marketing and Communications department for your approved logo.

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University colors

Primary color: University of Bridgeport purple

Secondary color: light blue