Marketing and Communications

Our Brand

Visual and verbal consistency of a brand helps to establish audience trust and confidence. Most importantly, a unified brand engenders loyalty to the institution.

Today, University of Bridgeport competes with academic institutions across the nation and around the globe. Given this dynamic environment, it is increasingly important for us to express a single, compelling voice in everything we do.

The totality of the logo, visuals and words we use to describe the University will enable us to establish and maintain a clear, unified brand identity, both within the University community and beyond.

UB Style Guide