Bachelor’s Degree in Marketing Learning Outcomes

Graduates of our BS in Marketing program will:

  • Develop a solid understanding and mastery of marketing knowledge and skills to successfully market products, services, and ideas to customers.
  • Communicate ideas clearly and persuasively in oral and written structures in both formal and informal settings.
  • Collaborate with diverse sets of teams and build internal and external relationships that facilitate success in contemporary organizations via interpersonal and professional skills.
  • Apply information literacy, proficiency with technology, and analytical techniques for decision-making.
  • Address current issues and case studies using creativity and innovation.
  • Think critically and logically using interdisciplinary concepts, thereby enabling them to successfully lead in a dynamic global environment.

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