School of Business Undergraduate
Bachelor of Science in Sport Management
BS Bachelor of Science
A degree in Sport Management opens you up to a dynamic career managing, coordinating, and marketing sporting events and teams.
Curriculum
What you will study
The BS in Sport Management prepares graduates for careers in athletics from athlete management, team branding, sports marketing, and more. Students will learn both a breadth of knowledge in Sport Management as well as practical skills necessary to become professional Sport Management practitioners. The program is designed to integrate rigorous instruction, project-based learning, and field experience in order to prepare our students for a dynamic Sport Management career.
The business of sport
In this program, you’ll develop a deep understanding of the financial, legal, and ethical realities of sports management.
Project-based learning
Rigorous instruction paired with project-based work and field experience.
Skills beyond the core
Collaboration, communication, creativity, time management, and problem-solving, built through courses in humanities, mathematics, and the natural and social sciences.
Field experience
You’ll have access to internship opportunities in the University’s athletics departments to advance your experience working with athletes.
Choose your track
Concentrations and minor
The way people engage with their favorite athletes and sports teams is changing, and the need for sport management professionals is growing. Advancements in technology and a growing fanbase have created the need for professionals skilled in the management and administration of eSports events. Below you’ll find more information about University of Bridgeport’s two Sport Management degree concentrations.
eSports
eSports concentration
The game is on at University of Bridgeport. Take your gaming and educational experience to the next level with our degree in Sport Management: eSports concentration. This track prepares you for a career in eSports administration and management at the scholastic, collegiate, and professional levels.
You will learn effective broadcasting strategies and explore the contemporary issues facing eSports and professional gaming. This concentration covers the technology behind video games and provides you with an overview of different hardware components used as well as software packages. Graduates of UB’s eSports concentration go on to have rewarding careers working for video gaming companies and eSports organizations.
eSports minor
A 15-credit eSports minor
A minor in eSports is designed to provide you with the practical knowledge and experience for a career in eSports administration and management at the scholastic, collegiate, or professional levels.
This 15-credit minor covers video gaming technology and provides an understanding of the different hardware and software components used in eSports. You’ll explore the financial, legal, and ethical practices within eSports as well as the business and administrative aspects of eSports ventures. You’ll learn effective broadcasting strategies and the components of media used in eSports, including streaming, writing strategies, play-by-play, production, and more!
Sports Marketing
Sports Marketing concentration
Get your game on at UB with a bachelor’s degree in Sports Management with a Sports Marketing Concentration. Turn your love for sports into a creative, entertaining, and fulfilling career. This track prepares you with the knowledge and experience you need to influence the careers of the athletes you work with.
Sports marketing is a division of marketing that concentrates on the promotion of sports events and teams. Additionally, sports marketing can include the promotion of products and services through sporting events and sports teams. You will have access to internship opportunities in the University’s athletics departments. At UB, you will take 18 core business courses. These courses will cover developmental business skills such as principles of finance, business analytics, business communication, operations management, and principles of accounting.
A state-of-the-art eSports lab
In the eSports program, you will expand your gaming skills in a new state-of-the-art eSports lab, have the option to join the eSports club, and compete against students from around the world. UB’s eclectic population will provide you with a collaborative team of peers to support you in this program.
The combined education from the Ernest C. Trefz School of Business in Sport Marketing and eSports will give you a well-rounded education to become a business professional in the world of eSports and gaming.
Take a sneak peak inside our brand new eSports Lab!
Career outcomes
Where a Sport Management degree leads
The Sport Management degree program is designed to integrate rigorous instruction, project based learning and field experience in order to prepare our students for a dynamic sport management career.
Career development at UB
Career Development connects you with career opportunities. Our knowledgeable and skilled career counselors are available to meet with you on a one-on-one basis to assist with resume writing, internship search, job hunting for post-graduation opportunities, and anything else that will help you to land your dream job.
Course catalog
Every course, in full
View all courses offered and read full course descriptions in our online course catalog system.
General education requirements
5 courses
33 credits
General education requirements
Year 1
5 courses
Year 1
Year 2
7 courses
Year 2
Year 3
4 courses
Year 3
Sport Management electives
6 courses
18 credits*
Sport Management electives
Six (6) courses required from below
| Course Code | Course Title |
|---|---|
| SPMT 140 | Introduction to Sport Management |
| SPMT 200 | Ethics in Sport Management |
| SPMT 301 | Sport Event Management |
| SPMT 302 | Sport Marketing and Promotion |
| SPMT 303 | Legal Aspects of Sport Management |
| PSYC 355 | Sports Psychology |
* Students must earn a grade of “C” or higher in each of the six (6) Sport Management major electives.
Free electives
15 credits
Free electives
Students have the option to pursue one of the following concentrations:
- eSports
- Sports Marketing
Take the first steps toward a career in Sport Management
Download your free Sport Management degree guide now!
Related programs
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Take the first steps toward a career in Sport Management.