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marketing

About the B.S. in Marketing

In order to prepare for the varied demands of a career in marketing, the Marketing major courses follow an interdisciplinary approach, stressing fundamentals of behavioral analysis, decision-making, research, and the application of managerial techniques to marketing problems.

Graduates of this program find opportunities in general management, product management, advertising, sales, marketing research, public relations, retailing, wholesaling, and marketing services organizations.

Learning Outcomes


  1. Learn to create a marketing mix to market products, services, and ideas to customers
  2. Acquire the knowledge to develop a marketing strategy
  3. Learn how to effectively communicate marketing information to their various constituencies
  4. Develop an understanding of human behavior related to marketing activity

Program Director


Dr. James Page
Undergraduate Program Director
Ernest C. Trefz School of Business
University of Bridgeport
Mandeville Hall
230 Park Avenue, Bridgeport, CT 06604
Office: Mandeville 22B
Email: japage@bridgeport.edu
Phone: 203-576-6533