School of Business Undergraduate

Bachelor of Science in Marketing

BS Bachelor of Science

A BS in Marketing built on the undergraduate business core, with hands-on campaigns and market research, and careers from brand management to SEO.

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Information Sheet (PDF)

CorePlus specialized marketing courses

Undergraduate business core

Hands-onRunning your own campaigns

Projects

Curriculum

What you will study

Marketing is the art and science of understanding consumer needs, creating compelling messages, and delivering value to target audiences. At University of Bridgeport, we are committed to providing you with the tools and skills needed to excel in the growing world of marketing. The bachelor’s in Marketing curriculum utilizes the courses from the undergraduate business core, existing courses from the School of Business, and specialized marketing courses.

INSIGHT

Consumer behavior

Develop a deep understanding of consumer behavior, market trends, and competitive landscapes. The hands-on learning experiences offered through our bachelor’s in Marketing degree will allow you to hone your creativity, strategic thinking, and problem-solving abilities, enabling you to develop effective marketing campaigns and initiatives for your organization.

BRAND

The breadth of marketing

From market research and analysis to brand management, advertising, digital marketing, and more.

PROJECTS

Hands-on projects

At UB, we provide you with a career-focused marketing education designed to help you jump right into an exciting career! That’s why our courses are composed of hands-on projects, like running your own campaigns and conducting your own market research. The bachelor’s in Marketing degree will give you exposure to real-world challenges in the field and give you opportunities to apply marketing principles in a professional setting.

PORTFOLIO

A portfolio of work

You could even develop a portfolio of work that will make you stand out in your job search after graduation! By staying on top of the latest marketing technologies and trends throughout the Bachelor of Science in Marketing program, you’ll learn how to adapt to the ever-changing marketing landscape and position yourself for future success.

Career opportunities

Where a marketing degree leads

Graduates of UB’s bachelor’s in Marketing program can pursue a variety of exciting career opportunities, including:

Brand and product

Brand manager, product manager, advertising executive, advertising art director, marketing executive, and marketing manager.

Digital and social

Digital marketing coordinator, social media manager, SEO manager, eCommerce manager, and media buyer or media planner.

Research and analysis

Market analyst, market researcher, and marketing research analyst.

Communications and sales

Public relations specialist, copywriter, account executive, event manager, fundraiser, sales manager, sales representative, and marketing assistant. And more!

Where our graduates work

Boehringer Ingelheim
Cuisinart
Marriot
Verizon
Xerox

Explore Student Outcomes

Learning outcomes

What graduates will be able to do

Graduates of our BS in Marketing program will develop a solid understanding and mastery of marketing knowledge and skills to successfully market products, services, and ideas to customers.

Communication

Communicate ideas clearly and persuasively in oral and written structures in both formal and informal settings.

Collaboration

Collaborate with diverse sets of teams and build internal and external relationships that facilitate success in contemporary organizations via interpersonal and professional skills.

Analysis and technology

Apply information literacy, proficiency with technology, and analytical techniques for decision-making.

Creativity and critical thinking

Address current issues and case studies using creativity and innovation. Think critically and logically using interdisciplinary concepts, thereby enabling them to successfully lead in a dynamic global environment.

Course catalog

Every course, in full

View all courses offered and read full course descriptions in our online course catalog system.

Curriculum requirements

120-129 credits

General education requirements

3 courses 33 credits

Course Code	Course Title
ENGL 101	Academic Writing
FYS 101	First Year Seminar
CAPS 390	Senior Seminar

Program requirements

54-63 credits

Year 1

5 courses

Course Code	Course Title
ACCT 101	Principles of Accounting I
BUAD 101	Introduction to Business
BUAD 102	Business Communications
CAIS 191	Computer Concepts
ENGL 202	Professional Writing

Year 2

7 courses

Course Code	Course Title
ACCT 103	Managerial/Cost Accounting
CAIS 101	Statistics
ECON 201	Principles of Economics I – Macro
ECON 202	Principles of Economics II – Micro
FIN 209	Financial Management
MGMT 200	Workforce Dynamics
MKTG 205	Principles of Marketing

Year 3

4 courses

Course Code	Course Title
BLAW 251	Business Law I
CAIS 201	Intro Bus Intelligence and Analytics
MGMT 301	Operations Management
MGMT 320	Business Planning

Year 4

2 courses

Course Code	Course Title
BUAD 382	Internship
MGMT 350	Business Policy and Strategy

Free electives

15 credits

Marketing electives

10 courses 18 credits*

Six (6) courses required from below

Course Code	Course Title
MKTG 306	Digital Consumer Behavior
MKTG 307	Marketing of Promotion
MKTG 308	Marketing Research
MKTG 309	Digital Marketing
MKTG 310	Service Marketing
MKTG 319	Integrated Marketing Communications
MKTG 325	Sales Management
MKTG 339	Retail Management
MKTG 342	Multinational Marketing
MKTG 348	Internet and Social Media Marketing