Some people pursue their degrees because they are passionate about the field. Others chase their educational vision in pursuit of a salary that will provide them with a secure future. Others still earn their degree for both reasons — a career they can be proud of that also provides them with a safety net for the future.
Believe it or not, a master’s degree in Analytics lets you have your cake and eat it, too. In today’s data-driven ecosystem, companies in all sectors, from the non-profit space to the entertainment world, require experts who can guide those business decisions by understanding and organizing data into actionable information that executives can lean on to make smart choices for their companies.
While analysts, broadly, are responsible for collecting, analyzing, and interpreting large datasets to glean actionable insights, here are a few ways you can combine your passion for all things data with your other areas of interest.
Are you the type who studies and remembers all the stats of your favorite athletes? Do you win your NFL fantasy draft every year because you enjoy spending hours scrutinizing league metrics to build the best team roster? If this sounds like you, you can marry your penchant for data and spreadsheets with your love of sports by becoming a sports analyst.
Sports analysts use data to evaluate team and player performance. That analysis helps sports managers and executives make strategic decisions about their organizations. Sports analysts can work on the team side of the house or in the media, organizing data for media outlets to report on.
And the best part? According to the U.S. Bureau of Labor Statistics, sports analysts make an average of over $80,000 per year.
Have a creative side but also love crunching numbers, too? Do you love to analyze the ads you see every day and consider who they’re targeting and how effective they are? Have you considered a career in marketing?
Marketing analysts take in and organize consumer data. They use that data to strategize and evaluate the effectiveness of marketing campaigns to help companies develop successful marketing strategies. If you love working in a creative and artistic environment, but you also love to show people why a marketing campaign will flop by coming to the table with concrete numbers and stats, then you might already be a marketing analyst.
Aside from working in a fast-paced and creative environment, marketing is a field that every industry needs. From your favorite dog toy company to the non-profit organization you’re most passionate about, everyone needs marketing to allow their brand to reach the masses.
Depending on your industry, you could see an average salary ranging from $75,000- 130,000 per year as a marketing analyst.
Do you tend to lecture anyone who will listen on the melting ice caps and their impact on polar bear numbers each year? Are you able to pull up facts and stats about climate change anytime a skeptic dares to start a debate? If so, a career as an environmental analyst might be right for you.
Environmental analysts use data to support environmental protective efforts, assess the impact of environmental policies, and address sustainability challenges. Environmental analysts are needed across public and private sectors to help people, governments, and companies make better decisions about how we interact with Mother Earth.
Depending on your geographic location, you can expect to make anywhere from around $50,000 to more than $80,000 per year.
Do you have a strong sense of justice? Are you always trying to do the right thing and willing to dig through information and clues to discover what that might be? If so, a career as a fraud analyst could be your calling.
Fraud analysts use data to detect and prevent fraudulent activities. They help financial organizations protect consumers from credit card and identity theft. Fraud analysts also help prevent companies from being defrauded by bad actors.
If you love investigating suspicious activities and don’t leave home without your Excel cheat codes, then you could be meant for a career as a fraud analyst.
Fraud analysts earn an average annual salary of around $100,000 per year.
One of the biggest deciding factors when it comes to mapping out your career path is finding that balance between a career you love and a career that will set you up for future success. With a master’s degree in Analytics from University of Bridgeport, you’ll join a growing field where you can find your place, no matter where your passions and interests lie.
Learn more about University of Bridgeport’s master’s in Analytics program today!