University of Bridgeport Marketing B.S.

In order to prepare for the varied demands of a career in marketing, the Marketing major courses follow an interdisciplinary approach, stressing fundamentals of behavioral analysis, decision-making, research, and the application of managerial techniques to marketing problems.

Graduates of this program find opportunities in general management, product management, advertising, sales, marketing research, public relations, retailing, wholesaling, and marketing service organizations.

Learning Outcomes

  • Learn to create a marketing mix to market products, services and ideas to customers
  • Acquire the knowledge to develop marketing strategy
  • Learn how to effectively communicate marketing information to their various constituencies
  • Develop an understanding of human behavior related to marketing activity

Program Director

Tim Raynor
Assistant Dean and Undergraduate Program Director
Ernest C. Trefz School of Business
University of Bridgeport
230 Park Avenue
Bridgeport, CT 06604

Office: Mandeville 22
email: traynor@bridgeport.edu
office ph: 203-576-4687
Skype: professor.raynor
Twitter: ProfRayn

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May
6
Sat
Commencement 2017 – Undergraduate and Traditional Graduate @ Webster Bank Arena
May 6 @ 10:00 am – 12:45 pm

This ceremony is set to confer nearly 1500 degrees to undergraduate and graduate candidates from:

  • School of Arts and Sciences
  • Ernest C. Trefz School of Business
  • School of Education
  • School of Engineering
  • Shintaro Akatsu School of Design
  • College of Public and International Affairs
  • School of Nursing
  • Fones School of Dental Hygiene (undergraduate)

Visit commencement.bridgeport.edu for more details.

May
18
Thu
MBA Information Sessions @ Mandeville Hall, Deans Suite
May 18 @ 5:00 pm – 6:00 pm

The University of Bridgeport’s Ernest C. Trefz School of Business and Office of Graduate Admissions welcomes prospective Master of Business Administration (M.B.A.) students to learn about the M.B.A. program and how to position oneself for a successful application process.

To register, click on the date that works best for you:

Jun
22
Thu
MBA Information Sessions @ Mandeville Hall, Deans Suite
Jun 22 @ 5:00 pm – 6:00 pm

The University of Bridgeport’s Ernest C. Trefz School of Business and Office of Graduate Admissions welcomes prospective Master of Business Administration (M.B.A.) students to learn about the M.B.A. program and how to position oneself for a successful application process.

To register, click on the date that works best for you:

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