Marketing (B.S.) Degree

University of Bridgeport Marketing B.S.

In order to prepare for the varied demands of a career in marketing, the Marketing major courses follow an interdisciplinary approach, stressing fundamentals of behavioral analysis, decision-making, research, and the application of managerial techniques to marketing problems.

Graduates of this program find opportunities in general management, product management, advertising, sales, marketing research, public relations, retailing, wholesaling, and marketing service organizations.

Learning Outcomes

  • Learn to create a marketing mix to market products, services and ideas to customers
  • Acquire the knowledge to develop marketing strategy
  • Learn how to effectively communicate marketing information to their various constituencies
  • Develop an understanding of human behavior related to marketing activity

Program Director

Tim Raynor
Assistant Dean and Undergraduate Program Director
Ernest C. Trefz School of Business
University of Bridgeport
230 Park Avenue
Bridgeport, CT 06604

Office: Mandeville 22
email: traynor@bridgeport.edu
office ph: 203-576-4687
Skype: professor.raynor
Twitter: ProfRayn

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May
3
Tue
OPT Information Session @ Discovery Pavilion, Wahlstrom Library
May 3 @ 2:00 pm – 4:00 pm

Are you graduating soon? Are you interested in applying for work authorization in the U.S. after you complete your degree? If so, please join us at one of our OPT Information Sessions to learn more about your eligibility, how to apply for OPT, and how to find a job!

Presented by International Student Services and the Center for Career Development.

May
7
Sat
Commencement 2016 – Undergraduate and Graduate @ Webster Bank Arena at Harbor Yard
May 7 @ 10:00 am – 12:30 pm

The University of Bridgeport will be celebrating its 106th Commencement Ceremony in May. Conferral of Degrees for the undergraduate and graduate candidates from the School of Arts and Sciences, Ernest C. Trefz School of Business, School of Education, School of Engineering, Shintaro Akatsu School of Design, College of Public and International Affairs, Physicians Assistant Institute and undergraduates in the Fones School of Dental Hygiene Degrees will take place on Saturday, May 7, 2016 at 10:00 a.m. in the Webster Bank Arena at Harbor Yard, 600 Main Street, Bridgeport, CT.

This venue will enable everyone to graduate together with family and friends present (rain or shine) and allow for wonderful photo opportunities (thanks to the tiered seating).

Jun
9
Thu
Graduate Accepted Student Night @ Tower Room
Jun 9 @ 6:00 pm – 8:00 pm

During the event, admitted students will be able to:

• Connect with faculty and current graduate students
• Meet other accepted graduate students
• Finalize their enrollment at the University of Bridgeport

To RSVP, please email lproctor@bridgeport.edu or call 203-576-4552.

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