University of Bridgeport Marketing B.S.

In order to prepare for the varied demands of a career in marketing, the Marketing major courses follow an interdisciplinary approach, stressing fundamentals of behavioral analysis, decision-making, research, and the application of managerial techniques to marketing problems.

Graduates of this program find opportunities in general management, product management, advertising, sales, marketing research, public relations, retailing, wholesaling, and marketing service organizations.

Learning Outcomes

  • Learn to create a marketing mix to market products, services and ideas to customers
  • Acquire the knowledge to develop marketing strategy
  • Learn how to effectively communicate marketing information to their various constituencies
  • Develop an understanding of human behavior related to marketing activity

Program Director

Tim Raynor
Assistant Dean and Undergraduate Program Director
Ernest C. Trefz School of Business
University of Bridgeport
230 Park Avenue
Bridgeport, CT 06604

Office: Mandeville 22
email: traynor@bridgeport.edu
office ph: 203-576-4687
Skype: professor.raynor
Twitter: ProfRayn

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Feb
28
Tue
Executive Speaker Series: Charles V. Firlotte @ Jacobson Lecture Hall (Mandeville Room 104)
Feb 28 @ 5:30 pm – 7:30 pm

The Ernest C. Trefz School of Business presents the Executive Speaker Series

Charles V. FirlotteCharles V. Firlotte, President and Chief Executive Officer of Aquarion Water Company
“Navigating Change In Turbulent Times”

5:30 – 6:00 p.m. Refreshments
6:00 – 7:00 p.m. Presentation
7:00 – 7:30 p.m. Q&A, Networking

 

This free event is open to all UB students, faculty, staff, and the public. Seating is limited. RSVP to Eileen Zoppi at ezoppi@bridgeport.edu or 203-576-4384.

Mar
16
Thu
Graduate Information Session – Waterbury @ Waterbury Center
Mar 16 @ 6:00 pm – 7:00 pm

Students interested in graduate programs at the University of Bridgeport are welcome to join us at our Waterbury location for information regarding the application process and program details.

The graduate programs represented will include those in:

  • Business
  • Engineering
  • Counseling
  • Public and International Affairs

Click here to register!

Mar
23
Thu
Graduate Information Session @ Wahlstrom Library - 6th Fl Admissions
Mar 23 @ 6:00 pm – 7:00 pm

Students interested in graduate programs at the University of Bridgeport are welcome to join us for information regarding the application process and program details.

The graduate programs represented will include those in:

  • Education
  • Business
  • Engineering
  • Design Management
  • Counseling
  • Public and International Affairs

To register, click on the date and time below that works best for you:

Mar
30
Thu
Innovators Series: Analytics for Competitive Advantage @ Schelfhaudt Gallery in the Arnold Bernhard Center
Mar 30 @ 5:30 pm – 7:30 pm

The Innovators Series at UB presents “Analytics for Competitive Advantage: a discussion on the uses of analytics in business.”

Free to attend, but kindly RSVP to lchristi@bridgeport.edu or 203-576-4151.

Program:
5:30-6:00pm – Wine and Cheese
6:00-7:00pm – Program and Q&A
7:00-7:30pm – Networking

Moderator:
Arthur C. McAdams III, Ph.D., Associate Dean, University of Bridgeport Trefz School of Business.

Panelists:
Jeff Chandler, Vice President, Business Support Services Reinsurance Reporting and Management Information AXIS Capital Reinsurance
Richard Cimmino, Business Intelligence Portfolio Manager, The Healthcare Industry
Brian Rossman, Senior Business Analytics Consultant, Ironside
Michael Lohle, Ph.D., Senior Lecturer and Chair, Graduate Analytics Programs, University of Bridgeport Trefz School of Business

Presented by the University of Bridgeport in partnership with WSHU Public Radio Group and Fairfield County Business Journal.

Apr
19
Wed
Graduate Information Session @ Wahlstrom Library - 6th Fl Admissions
Apr 19 @ 6:00 pm – 7:00 pm

Students interested in graduate programs at the University of Bridgeport are welcome to join us for information regarding the application process and program details.

The graduate programs represented will include those in:

  • Education
  • Business
  • Engineering
  • Design Management
  • Counseling
  • Public and International Affairs

To register, click on the date and time below that works best for you:

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