University of Bridgeport Marketing B.S.

In order to prepare for the varied demands of a career in marketing, the Marketing major courses follow an interdisciplinary approach, stressing fundamentals of behavioral analysis, decision-making, research, and the application of managerial techniques to marketing problems.

Graduates of this program find opportunities in general management, product management, advertising, sales, marketing research, public relations, retailing, wholesaling, and marketing service organizations.

Learning Outcomes

  • Learn to create a marketing mix to market products, services and ideas to customers
  • Acquire the knowledge to develop marketing strategy
  • Learn how to effectively communicate marketing information to their various constituencies
  • Develop an understanding of human behavior related to marketing activity

Program Director

Tim Raynor
Assistant Dean and Undergraduate Program Director
Ernest C. Trefz School of Business
University of Bridgeport
230 Park Avenue
Bridgeport, CT 06604

Office: Mandeville 22
email: traynor@bridgeport.edu
office ph: 203-576-4687
Skype: professor.raynor
Twitter: ProfRayn

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Mar
23
Thu
Executive Speaker Series: Chandler Howard @ Jacobson Lecture Hall (Mandeville Room 104)
Mar 23 @ 5:30 pm – 7:30 pm

The Ernest C. Trefz School of Business presents the Executive Speaker Series

Chandler HowardChandler Howard, President and Chief Executive Officer of Liberty Bank
“Leadership . . . . From the Ground Up”

5:30 – 6:00 p.m. Refreshments
6:00 – 7:00 p.m. Presentation
7:00 – 7:30 p.m. Q&A, Networking

 

This free event is open to all UB students, faculty, staff, and the public. Seating is limited. RSVP to Eileen Zoppi at ezoppi@bridgeport.edu or 203-576-4384.

Graduate Information Session @ Wahlstrom Library - 6th Fl Admissions
Mar 23 @ 6:00 pm – 7:00 pm

Students interested in graduate programs at the University of Bridgeport are welcome to join us for information regarding the application process and program details.

The graduate programs represented will include those in:

  • Education
  • Business
  • Engineering
  • Design Management
  • Counseling
  • Public and International Affairs

To register, click on the date and time below that works best for you:

Mar
24
Fri
Faculty Research Day @ Schelfhaudt Gallery and Littlefield Recital Hall
Mar 24 @ 9:00 am – 5:00 pm

Join members of the UB community for 2017 UB Faculty Research Day!

Attend this premiere academic event to learn about the diverse array of research undertaken by faculty and assisted by students. Poster presentations will begin the day, followed by a keynote address, “Beyond the Scholarship of Discovery–Opportunities for Academic Research,” delivered by featured speaker Donald H. Sebastian, Ph.D. Further discussion and awards will round out the afternoon.

Follow @UBridgeportFRD on Facebook, Twitter, and Instagram! #UBFRD

Schedule

9 – 11:15 a.m. Schelfhaudt Gallery Coffee and Poster Presentations
11:30 – 12:30 a.m. Littlefield Recital Hall Keynote Address
12:45 – 1:45 p.m. Littlefield Recital Hall Multiple Rooms
1:45 – 3:45 p.m. Littlefield Recital Hall Seed Money Grant Awardees Symposium
4 p.m. Schelfhaudt Gallery Wine and Cheese Reception and Awards

 

Mar
27
Mon
Dale Carnegie Training Seminar @ Room 104
Mar 27 @ 12:20 pm – 1:20 pm

Business Week continues!

Come by this event to learn about sharpening interpersonal skills for improved performance.

Sponsored by the Ernest C. Trefz School of Business

Mar
28
Tue
Foresters Financial Presentation @ Room 104
Mar 28 @ 12:20 pm – 1:20 pm

Business Week continues!

Come by this event as Foresters Financial presents “Everything you Need to Know about Financial Literacy.”

Sponsored by the Ernest C. Trefz School of Business

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