Research at UB
The University of Bridgeport is growing as a research enterprise amidst a diversity of interdisciplinary academic programs and an increasing number of research labs designed to support collaborative research endeavors. These endeavors highlight our role as a think tank for new ventures and a 21st century learning center, with career-oriented, hands-on offerings in the world of STEM-oriented markets, emerging interdisciplinary fields, and international programming.
It’s not often that a one-semester long class has a transformative effect on the majority of its students. However, two courses taught by Susan Katz, senior lecturer and chair of the Department of Mass Communication at the University of Bridgeport, have succeeded in doing this since 2003. The two courses—Advertising & Public Relations Campaign and Publicity Methods—are quite similar but the clients are different.