{"id":5290,"date":"2026-02-25T17:36:27","date_gmt":"2026-02-25T22:36:27","guid":{"rendered":"https:\/\/www.bridgeport.edu\/news\/?p=5290"},"modified":"2026-02-25T17:36:27","modified_gmt":"2026-02-25T22:36:27","slug":"nexa-student-athlete-tax-app","status":"publish","type":"post","link":"https:\/\/www.bridgeport.edu\/news\/nexa-student-athlete-tax-app\/","title":{"rendered":"Filling the Gap: How a UB Alum Built a Tax Tool Athletes Actually Use"},"content":{"rendered":"<p>As a UB student, Denzel Luna noticed an interesting new trend among some of the <a href=\"https:\/\/www.bridgeport.edu\/news\/day-in-the-life-of-a-college-athlete\/\">student-athletes<\/a> he knew. A high school friend upgraded from a Honda Civic to a C-Class Mercedes Benz in just six months. \u201cThese were 18-year-olds I knew playing college sports.\u201d<\/p>\n<p>He had questions \u2014 not necessarily about how these students were financing their new, upgraded lifestyles, but how they were navigating the new taxes that came along with them. Or even whether they knew about these new taxes at all.<\/p>\n<p>To answer those questions, Denzel began by talking to his teammates on the UB basketball team. He also reached out to friends from high school in Orlando. \u201cI started asking them, \u2018Hey, what\u2019s your knowledge on this?\u2019\u201d he said. \u201cIt started to become clear that there were glaring gaps.\u201d<\/p>\n<p>In 2021, new Name, Image, and Likeness (NIL) rules allowed student-athletes to earn money through endorsements. The income was real, and so was the paperwork. Many athletes felt lost when tax season came around, unsure how to handle their new responsibilities. Students were earning money from sponsors and facing challenges they hadn\u2019t dealt with before. Denzel kept hearing the same questions.<\/p>\n<p>&#8220;What do I owe?&#8221;<\/p>\n<p>&#8220;When do I pay?&#8221;<\/p>\n<p>\u201cWhat do I do with this 1099?\u201d<\/p>\n<h2>From idea to usable steps<\/h2>\n<p>He began with simple tools: a checklist, a way to track income as it came in, clear expense categories, and reminders to pay taxes on time. He shared the idea with his mentor, Bill Guerrero, who was UB\u2019s Chief Financial Officer at the time, and asked for feedback.<\/p>\n<p>Denzel then took his idea to <a href=\"https:\/\/www.bridgeport.edu\/research-grants\/innovation-entrepreneurship\/bauer-hall\/\">UB&#8217;s Innovation Center<\/a>, where he connected with mentors, including C.J Watson, Joe Ziskin (who would become his advisor), and UB\u2019s VP of Innovation, Strategy, and Advancement, Elena Cahill. Together, they stress-tested the concept as a viable business idea, focusing on compliance and habits student-athletes can actually keep.<\/p>\n<p>Denzel graduated from UB with a <a href=\"https:\/\/www.bridgeport.edu\/academics\/programs\/accounting-bs\/\">degree in Accounting<\/a> in May of 2025. By that time, while still a UB student, he had already developed and launched his fintech app, Nexa Tax \u2014 a tool that guides student-athletes on tracking NIL income, organizing receipts, and preparing for U.S. tax filings. The goal was simple. Make it easier for student-athletes to earn revenue from their name, image, and likeness without falling into tax pitfalls. \u201cEighteen-year-olds making six-figure incomes is a surreal thing,\u201d shared Denzel. \u201cI wanted to build a tangible tool to help these students.\u201d<\/p>\n<h2>A UB foundation<\/h2>\n<p>Denzel didn\u2019t come to campus planning to build a fintech product. He arrived to play basketball, discovered a passion for accounting, and found professors who supported his interests. He credits his close relationships with Accounting faculty, hands-on work at UB\u2019s VITA Tax clinic, and three summer internships at PwC in Stamford and New York for expanding his career outlook. UB\u2019s Bauer Innovation Center became his home base, where mentors and staff helped him turn real experiences and big ideas into practical product decisions.<\/p>\n<h2>Listening turns into features<\/h2>\n<p>As Nexa took shape, Denzel gained feedback from real users. He ran formal onboarding for University of Nevada and UB athletes, held an information session with Wake Forest University (where he is now pursuing his master\u2019s in accounting in the tax consulting track as a Deloitte Foundation Scholar), and partnered with several NIL agencies that collectively support dozens of NCAA Division I athletes across programs such as Tulane, Syracuse, and Kansas. Two student ambassadors, who also serve as interns, use Nexa and share their experiences with their athletic communities.<\/p>\n<p>Early user feedback became the product\u2019s spine. Nexa 1.0 focused on the moments that cause the most stress: getting information submitted quickly and getting organized information out cleanly. Denzel is now raising funds to build 2.0 with deeper guidance and school-friendly views, while keeping the app\u2019s language plain and the steps short enough to complete in-between class and practice.<\/p>\n<h2>Building his team<\/h2>\n<p>Denzel\u2019s first hires came from University of Bridgeport.<\/p>\n<p>Two UB master\u2019s students joined Nexa\u2019s tech team, and a third engineer arrived through a UB connection. A head of marketing based in Fairfield, CT, came aboard after Denzel spotted his work on LinkedIn. Nexa\u2019s intern program is underway, including an ambassador coordinator who is deeply embedded in the college athletics ecosystem. The approach is straightforward: recruit builders and athletes who understand the day-to-day reality of NIL, then let their feedback help shape the roadmap.<\/p>\n<h2>Why it matters<\/h2>\n<p>NIL created opportunities for student-athletes. It also created new responsibilities for students who are, in effect, running small businesses for the first time. Without a clear system, the burden shows up late; at filing time, in missed quarterly payments, or in avoidable financial anxiety. Nexa aims to lower that burden with a guided path that student-athletes can keep using all year. For <a href=\"https:\/\/www.bridgeport.edu\/admissions\/international\/\">international students<\/a>, the app provides preparation support that helps reduce guesswork. For campus staff, it provides a reliable resource during busy athletics seasons.<\/p>\n<h2>What UB made possible<\/h2>\n<p>When Denzel talks about progress, he comes back to relationships and hands-on experiences. UB professors taught him to value clarity. Mentors asked hard, practical questions. The VITA Tax clinic turned theory into practice for students. The Innovation Center has stayed in his corner even after graduation. \u201cI can go to events and come back to a home base,\u201d he explains, \u201cI can say, \u2018Here\u2019s what I&#8217;m being presented with. What do you think?\u2019\u201d<\/p>\n<p>That feedback loop, he says, keeps the work grounded and makes the next decision simpler.<\/p>\n<h2>What\u2019s next?<\/h2>\n<p>Since launching, more than 250 student-athletes have downloaded Nexa, and 15 users have reported earnings of six figures. Denzel is in active conversations with five-plus NCAA Division I programs for onboarding, and athletes on Nexa include representation from UCLA Women\u2019s Basketball, UConn Football, and Wake Forest Football.<\/p>\n<p>The plan for year two is focused on reaching more college athletes and helping them stay ready all year, not just during tax season. Denzel aims to support athletes through tax season by forming partnerships that make filing returns easier and by automating tasks that are now done by hand in the app. After he finishes graduate school this spring and completes his CPA requirements, he plans to start working at ProSport Accountants in the fall. This firm specializes in taxes for professional and college athletes. At the same time, he will keep growing Nexa by adding to the team, building stronger partnerships, and bringing in more users.<\/p>\n<p>One year after completing his degree at UB and launching Nexa Tax, Denzel&#8217;s measure for success is simple: Do student athletes get back time and confidence? From an idea shaped at UB to a tool refined with mentorship, teammates, and early users, Nexa is doing precisely that.<\/p>\n<p>UB congratulates Denzel on turning a problem with real financial implications into a viable product while representing UB\u2019s spirit of practical, hands-on innovation so well.<\/p>\n<p>&nbsp;<\/p>\n<h3><em>Ideas grow faster with the right support. Learn more about <a href=\"https:\/\/www.bridgeport.edu\/research-grants\/innovation-entrepreneurship\/bauer-hall\/\">University of Bridgeport\u2019s Innovation Center<\/a> and how it helps students and alumni turn big ideas into real-world solutions.<\/em><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>As a UB student, Denzel Luna noticed an interesting new trend among some of the student-athletes he knew. A high school friend upgraded from a Honda Civic to a C-Class Mercedes Benz in just six months. \u201cThese were 18-year-olds I &hellip; <a href=\"https:\/\/www.bridgeport.edu\/news\/nexa-student-athlete-tax-app\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Filling the Gap: How a UB Alum Built a Tax Tool Athletes Actually Use<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":5294,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[127,128,94],"tags":[319,18,181,2],"class_list":{"0":"post-5290","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-academics","8":"category-engineering-business-education","9":"category-featured","10":"tag-accounting","11":"tag-alumni","12":"tag-alumni-profiles","13":"tag-featured","15":"fallback-thumbnail"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Alum Creates Nexa Tax App for Athletes | University of Bridgeport<\/title>\n<meta name=\"description\" content=\"University of Bridgeport alum Denzel Luna built Nexa Tax to help student-athletes manage NIL income, track expenses, and avoid tax pitfalls. 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