Students Pursue their Passion for Sports with New Degree Program

UB Launches BS in Sport Management
A man working on a laptop

To meet the demands of the booming sports industry that‘s growing at 4.3% per year and expected to reach $614 billion by 2022, the University of Bridgeport is launching a degree program in Sport Management for the 2020/21 term. The undergraduate BS in Sport Management is designed to prepare students for careers in the sports industry, including athlete management, team branding, sports marketing, and more.

“The global sports industry represents big business,” cites Tony Ward, Adjunct Professor, Sport Management Program, “which in turn creates a plethora of career opportunities on a global scale. Through our UB Sport Management program, we look to best prepare our students for the ever-changing role business plays in every facet of sports and sports-related agencies.”

This comprehensive curriculum includes courses in legal-related issues, ethics, finance, event management, and psychology for the sports industry. The program also has a business core foundation, with courses in accounting, marketing, and economics, that will prepare students for a rewarding career in the field of sports management and prepares them for leadership roles in the sports industry.

The University also plans to provide internship opportunities within the university athletics department, giving students valuable exposure to the industry at the collegiate level.

Through the program coursework, internships, and projects, students will establish connections with industry experts in the sports industry. This professional network gives students an advantage to secure employment domestically or internationally after graduation in fields including sports promotions, management, marketing and promotions, event and facility management, ticketing, and business operations. Career outcomes include athletic director, sports agent, operations manager, contract negotiations manager, and more.

“With our proximity to New York City, we can take advantage of real-world field excursions to meet and interact with industry leaders and cutting-edge agencies that are pushing the boundaries of sports marketing and innovation,” adds Ward. “Our students will build relationships and gain first-hand knowledge that will separate them from the competition.”

For more information, visit the UB Sport Management web page or contact the Program Director, Dr. James Page at 203-576-6533, japage@bridgeport.edu.