SASD Programs



The four-year B.F.A. Graphic Design program consists of an integrated, inter-disciplinary sequence that is designed to strengthen communication skills, promote teamwork and individuality, stimulate creativity, and provide both traditional and technological skills for the career-oriented student. Graphic Design students learn techniques and processes to build their portfolios with works prepared for both traditional print and new media including typography, branding and identity, promotional campaigns, publications, motion, and interactive.




Coordinated courses with the UB Mass Communication program enable students to experience the practicalities of communicating with new media, to work with teams of developers for messaging processes, to extend graphic video and motion skills, to enhance composition and writing abilities, and to learn leadership positions for media. Both the traditional Graphic Design program and the New Media concentration emphasize design thinking, real-world community projects, and skill-building toward a final self-directed project in the senior year.


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The four-year Interior Design (B.S) program prepares graduates with the required knowledge for the N.C.I.D.Q. examination and state registration. In the course of their studies, Interior Design students learn about gathering design information and problem-solving in a range of actual projects, from residential to commercial design. Students further develop technical skills for expressing design solutions, using traditional sketching methods,computer-aided design (Auto CAD) and 3D simulation computer programs.


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The four-year B.S. Industrial Design program emphasizes conceptualization, design, and production of products for personal, home, industrial, and commercial use, ranging from domestic and consumer products to medical, entertainment, and more. Students learn to design and develop product concepts, visualize them using the latest computer technology, and build models in a well-equipped model shop or computer lab. Students learn presentation skills to demonstrate their creative and unique solutions. Advanced industrial design topics include ergonomics, materials and manufacturing, and marketing.


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Design Management uses right brain processes to solve left brain problems. Design Management uses design processes of ideation, critique, iteration, and production to improve product lifecycles to promote sustainability, effectiveness, usability, and desirability in scenarios that promote similar processes to govern business, management, and production systems. Design Management incorporates design thinking, service design, and sustainability. It produces and manages information, services, and experiences. Design Management advocates and promotes design as a key differentiator and driver of organizational success.

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