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students editing video

Graphic Design New Media Concentration Curriculum

Design principles remain central, so students parallel the traditional graphic program but with significant enhancements. Coordinated courses with the UB Mass Communication program enable students to experience the practicalities of communicating with new media, to work with teams of developers for messaging processes, to extend graphic video and motion skills, to enhance composition and writing abilities, and to learn leadership positions for media.

Both the traditional Graphic Design program and the New Media concentration emphasize design thinking, real-world community projects, and skill-building toward a final self-directed project in the senior year.

SASD is an accredited member of the National Association of Schools of Art and Design (NASAD), the governing body of undergraduate and graduate art and design schools.

SASD Design Foundations


2-D Design Principles
Intro to Mass Communications
Intro to Advertising
Intro to New Media
Intro to Computer Applications I
Intro to Computer Applications II
Intro to Web Applications

New Media Electives


(take 11 courses; other MCOMM or SASD design courses may be taken)
Digital Video
Advanced Digital Video
Video I
Motion Graphics
Soundtrack
Maya A (B,C,D)(3-12cr)
Advertising for Media
Advanced Web Publishing
Digital Project Management
Media Management
Writing for Interact Media
Design Service (A, B, C)
Independent Study
Internship A,B (2-6cr)

SASD Art History


Survey of Art History I
Survey of Art History II
History of Modern Design
History of Graphic Design
(Hist Mod. Architecture & Urbanism; Hist Mod. Art)

New Media Foundations


Photography I
Typography I
Introduction to Visual Semiotics
Mass Communications Senior Seminar

Graphic Design Studios


Design Studio I (Print)
Design Studio II (Print)
Design Studio III (Print)
Design Studio IV (Web)
Design Studio V Thesis Portfolio I
Design Studio VI Thesis Portfolio II

UB Core


Composition & Rhetoric
Intermediate Algebra
Humanities Core
Humanities Core Elective
Social Sciences Core
Social Sciences Core Elective
Natural Sciences Core
Natural Sciences Core
First Year Seminar
Capstone Seminar