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Concentrations 


Mass Communication students must complete 36 hours of coursework in the Mass Communication area:

  • 12 hours in core requirements
  • 12 hours in one of the six concentrations
  • 12 hours of elective coursework in Mass Communication

The Advertising concentration is designed for students who want to “tell the story” of products, services and ideas. Students learn marketing strategies and tactics, branding, writing, and how to create winning, selling digital and traditional media collateral.

Students in the Advertising concentration are encouraged to include marketing classes from the School of Business and design classes from the University’s award-winning Shintaro Akatsu School of Design (SASD), in their course selection while at UB.

Students also have the advantage of studying with instructors who continue to work in advertising and public relations field such as Professor Susan Katz, who has worked to develop advertising campaigns for a number of Fortune 500 companies like Johnson & Johnson, Pfizer, Proctor & Gamble, and Campbell Soup. She also works as a media consultant, strategist, and designer for many political candidate campaigns. Her portfolio spans digital and traditional media.

Completion of the Advertising concentration requires students to take the following:

Summary of Requirements

Mass Communication Core

MCOM 110 Public Communication (3 credits)
MCOM 111 Introduction to Mass Communication (3 credits)
MCOM 211 Communication Theory (3 credits)
MCOM 395 Senior Seminar in Mass Communication (3 credits)

Advertising Concentration

MCOM 220 Introduction to Advertising (3 credits)
And take four of the following:
MCOM 323 Advertising Copywriting (3 credits)
MCOM 330 Advertising Media Planning (3 credits)
MCOM 339 Advertising and PR Campaigns (3 credits)
MCOM 201 Persuasive Communication (3 credits)
MCOM 333 TV Commercials (3 credits)
MCOM 370 Publicity Methods(3 credits)

MASS COMMUNICATION ELECTIVES
12 credits

FREE ELECTIVES
36 credits

APPROVED ELECTIVES
9 credits

FOREIGN LANGUAGE
6 credits

GENERAL EDUCATION REQUIREMENTS
40-42 credits

Total 120 credits

The Communication Studies Concentration is designed for students who are interested in a career as communication specialist for companies and organizations, government or a Non-Governmental Organization (NGO).

This concentration allows students to study communication from multiple aspects, including personal, group, organizational, public, intercultural, and media communication. This program also makes it possible for students to study communication that is used for persuasion, entertainment, and marketing purposes, and messages that are for political as well as social settings.

Completion of the concentration in Communication Studies requires students to take the following:

Summary of Requirements

Mass Communication Core

MCOM 110 Public Communication (3 credits)
MCOM 111 Introduction to Mass Communication (3 credits)
MCOM 211 Communication Theory (3 credits)
MCOM 395 Senior Seminar in Mass Communication (3 credits)

Communication Studies Concentration

Take five of the following:
MCOM 201 Persuasive Communication(3 credits)
MCOM 205 Interpersonal Communication(3 credits)
MCOM 290 Intercultural Communication(3 credits)
MCOM 306 Argumentation and Debate (3 credits)
MCOM 384 Organizational Communication (3 credits)
MCOM 346 Media Management (3 credits)

MASS COMMUNICATION ELECTIVES
12 credits

FREE ELECTIVES
36 credits

APPROVED ELECTIVES
9 credits

FOREIGN LANGUAGE
6 credits

GENERAL EDUCATION REQUIREMENTS
40-42 credits

Total 120 credits

The University of Bridgeport is recognized as one of the most international universities in the United States. The Mass Communications program has benefited from this unique setting to create a concentration in International Communication.

The Department of Mass Communication features two professors with international expertise— Dr. Yanmin Yu, a three-time Fulbright Scholar, specializes in intercultural communication; Dr. Mohammed Al-Azdee, also a Fulbright Scholar, focuses his research on the connection between media, politics, and religion.

The International Communication concentration is right for students who want to work in an international organization communication/media department, at a Non-Governmental Organization (NGO) with an international presence, or with an international bank or a transnational corporation.

Students in this concentration are encouraged to develop a working competency in at least one world language besides English and to choose from a wide array of courses that will help them develop an appreciation of the social, religious and cultural underpinnings of society. Students may also wish to specialize in the study of a language, and institutions of governance in one of the following regions of the world: Latin America, Asia, Europe or the Middle East.

Students may also choose to minor in a field such as International Political Economy and Diplomacy, International Business, Criminal Justice and Human Security, Religion and Politics, or pursue a graduate certificate in Global Development and Peace or Global Media and Communication Studies.

Completion of the concentration in International Communication requires students to take the following:

Summary of Requirements

Mass Communication Core

MCOM 110 Public Communication (3 credits)
MCOM 111 Introduction to Mass Communication (3 credits)
MCOM 211 Communication Theory (3 credits)
MCOM 395 Senior Seminar in Mass Communication (3 credits)

International Communication Concentration

MCOM 290 Intercultural Communication 3
And take four of the following:
MCOM 284 Business and Professional (3 credits)
SOC 231 Cultural Anthropology (3 credits)
PSCI 204 Government & Politics Abroad (3 credits)
PSCI 206 Pol. Eco. Of North/South Relations (3 credits)
PSCI 207 World Politics (3 credits)
PSCI 305 International Relations (3 credits)
PSCI 209 Intro to United Nations Studies (3 credits)
PSCI 312 Diplomacy & Foreign Policy(3 credits)
WREL 275 Religion, Conflict & Mediation(3 credits)
WREL 288 Internet Religion(3 credits)
WREL 305 Comparative Religious Ethics(3 credits)
WREL 348 Religion & Society(3 credits)
WREL 374 Religion & Politics in the Middle East(3 credits)

MASS COMMUNICATION ELECTIVES
12 credits

FREE ELECTIVES
36 credits

APPROVED ELECTIVES
9 credits

FOREIGN LANGUAGE
6 credits

GENERAL EDUCATION REQUIREMENTS
40-42 credits

Total 120 credits

The Journalism concentration is designed for students who are interested in pursuing a career as a journalist, publisher, web content editor, on-air or online newscaster or commentator, and segues practically into work in the public relations field. Professors are all professionals of the trade.

Students in the program have gone on to work for prominent media outlets including The Philadelphia Inquirer, The Indianapolis Star, The Boston Globe, The Washington Times, The New York Post, The Dow Jones Newspaper Fund and ESPNM.

Completion of the Journalism concentration requires students to take the following:

Summary of Requirements

Mass Communication Core

MCOM 110 Public Communication (3 credits)
MCOM 111 Introduction to Mass Communication (3 credits)
MCOM 211 Communication Theory (3 credits)
MCOM 395 Senior Seminar in Mass Communication (3 credits)

Journalism Concentration

Take all five of the following:
MCom 240 News Reporting (3 credits)
MCom 341 Magazine and Feature Writing (3 credits)
MCOM 235 Writing for Media or MCOM 265 Writing for Interactive Media (3 credits)
MCOM 277 Broadcast TV & News (3 credits)
MCom 390 Media Law (3 credits)

MASS COMMUNICATION ELECTIVES
12 credits

FREE ELECTIVES
36 credits

APPROVED ELECTIVES
9 credits

FOREIGN LANGUAGE
6 credits

GENERAL EDUCATION REQUIREMENTS
40-42 credits

Total 120 credits

The Public Relations concentration prepares graduates with the skills needed to represent and articulate the position of a client in a way that is understandable and even compelling. Students learn how to build goodwill between the client and its public.

Public Relations practitioners can take what's complicated and make it understandable to the general public or to a targeted audience. Creativity as well as strong oral and written communication skills are essential. Public Relations specialists possess the ability to understand the disposition and the expectations of a targeted audience. They learn how to empathize and effectively respond.

With the advent of social media, the need for professionals in public relations has never been greater. Graduates find work in commercial, corporate, nonprofit, educational and government sectors.

Completion of the Public Relations concentration requires students to take the following:

Summary of Requirements

Mass Communication Core

MCOM 110 Public Communication (3 credits)
MCOM 111 Introduction to Mass Communication (3 credits)
MCOM 211 Communication Theory (3 credits)
MCOM 395 Senior Seminar in Mass Communication (3 credits)

Public Relations Concentration

MCOM 270 Public Relations (3 credits)
And take four of the following:
MCOM 201 Persuasive Communication (3 credits)
MCOM 339 Advertising and PR Campaigns (3 credits)
MCOM 346 Media Management (3 credits)
MCOM 370 Publicity Methods (3 credits)
MCOM 384 Organizational Communication (3 credits)

MASS COMMUNICATION ELECTIVES
12 credits

FREE ELECTIVES
36 credits

APPROVED ELECTIVES
9 credits

FOREIGN LANGUAGE
6 credits

GENERAL EDUCATION REQUIREMENTS
40-42 credits

Total 120 credits

The Sports Communication concentration prepares students who are interested in a career as a sports journalist or a public relations/communications specialist for a sports team or sports-related enterprise.

Connecticut is home to the world headquarters of ESPN in Bristol and the NBC Sports Group in Stamford. Students are encouraged to intern at these two sports networks and elsewhere. Students have landed internships with ESPN, New Haven Register, WTNH-TV, Connecticut Post, and the Los Angeles Dodgers.

Completion of the Sports Journalism concentration requires students to take the following:

Summary of Requirements

Mass Communication Core

MCOM 110 Public Communication (3 credits)
MCOM 111 Introduction to Mass Communication (3 credits)
MCOM 211 Communication Theory (3 credits)
MCOM 395 Senior Seminar in Mass Communication (3 credits)

Sports Communication Concentration

Take five of the following:
MCOM 251 Sports Journalism (3 credits)
MCOM 240 News Reporting & Writing (3 credits)
MCOM 255 Sports Business (3 credits)
MCOM 277 Broadcast TV & News (3 credits)
MCOM 341 Magazine & Feature Writing (3 credits)
MCOM 354 Media, Sports, & Society (3 credits)
MCOM 390 Media Law (3 credits)
PSYC 355 Sports Psychology (3 credits)

MASS COMMUNICATION ELECTIVES
12 credits

FREE ELECTIVES
36 credits

APPROVED ELECTIVES
9 credits

FOREIGN LANGUAGE
6 credits

GENERAL EDUCATION REQUIREMENTS
40-42 credits

Total 120 credits