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mass communications student

Learning Outcomes


The Mass Communication Program prepares students to be able to do the following:

  • demonstrate effective speaking and listening skills for communication through personal, public, and media channels
  • demonstrate effective writing skills for communication through personal, public, and media channels
  • demonstrate the ability to listen, assess a client's needs, then produce effective and compelling media collateral for digital and traditional media
  • demonstrate the ability to observe events, gather information, and create news reports, news releases, video reports, and critique peer work
  • demonstrate the ability to understand the media critically and recognize how media shape and are shaped by politics, society, culture, economics, and daily lives
  • demonstrate the ability to recognize the power of persuasion and ethical responsibilities of communicators in communication at all levels
  • demonstrate an understanding of the roles of communication in fostering interaction and interdependence across gender, race, and culture
  • demonstrate the ability to apply communication theories to analyze contemporary problems
  • demonstrate an understanding of the history, development, and practice of traditional and digital media

 


 

Careers

Where can this degree take you?

Career tracks:

 

  • Social Media Strategist/Content Producer
  • Social Media Manager
  • Digital Media Manager
  • Digital Marketing Manager
  • Digital and Traditional Media Planner
  • Web Content Editor
  • Writer for digital and traditional media
  • Social Media Influencer
  • Video Producer
  • Journalist
  • Director of Communications
  • Media Relations Director
  • Public Relations Manager
  • Communications Manager
  • Communications Specialist/Consultant
  • Account Executive
  • On Air/Online Host/Commentator
  • Author
  • Video Director
  • Video Editor
  • Event Planner
  • Motivational Speaker