Web Content Specialist-Admissions

Web Content Specialist



Reporting to the Dean of Admissions, the Web Content Specialist will be responsible for the development, writing, design and management of dynamic and engaging content for the University's website that is consistent with its brand and marketing goals, highlighting the full breadth and depth of academic strengths and student work as well as the strengths and value proposition of the University's academic programs. The primary focus will be to develop deep, rich content that reflects the strengths of the University's academic programs and student support services as well as engaging and informative content for the university’s admissions pages.  The Content Specialist will also work with the University Web Master to implement standard procedures for content updates and assist in approving materials submitted by various departments for posting on the website.


  • Serve as a dedicated resource for admissions and academic constituents who will create original and web-ready content while proactively seeking content updates.
  • Develop creative ideas and concepts, choosing the appropriate media and style to meet the university's objectives.
  • Create, design and update website pages for written content, images, photos, videos, and audio, as well as upload, test and troubleshoot new and updated web content.
  • Maintain University brand guidelines concerning tonality and layout when developing and editing web content
  • Plan, research, write, edit and proofread content of admissions web pages and digital properties by frequently and consistently reviewing content, identifying content sections that need a greater depth of material, and removing outdated material.
  • Identify opportunities and ways to repurpose and recycle existing web content throughout the University's website and other relevant web properties.
  • Keep up with technology, design trends and e-commerce developments. Understand marketing strategy and goals. Offer ideas and suggestions for marketing to and communicating with prospective students, donors, faculty and staff through the website.
  • Work with supervisor, fellow content managers and other team members to develop and maintain a web content style guide.
  • Other duties as assigned.



  • Related Bachelor’s degree required, preferably in Marketing, Mass Communications, Journalism or Design
  • A firm understanding of the Internet, commerce, and marketing is required.
  • Writing, copyediting, and proofreading skills, with an eye for detail and a style that maximizes web content usability and accessibility.
  • Creative, with skills in Graphic Design and content layout;
  • Experience working with Microsoft Suite and web development and graphics applications like Adobe Illustrator, Photoshop, Acrobat, Dreamweaver or equivalent hand-coding applications;
  • Experience with HTML, Flash, ColdFusion, and CSS;
  • Experience with Standards Compliant Web Design, JavaScript, SQL, content management systems(CMS), and cross-browser compatibility issues;
  • Detail oriented with an ability to troubleshoot and problem solve and meet deadlines;
  • Excellent written and interpersonal communications skills;
  • Excellent organizational and time management skills.


Please send letter of application and resume to:

Department of Human Resources

Web Content Specialist-Admissions

University of Bridgeport
Wahlstrom Library, 7th Floor
126 Park Avenue
Bridgeport, CT 06604
Fax: (203) 576-4601


It is the policy of the University of Bridgeport to prohibit discrimination in admissions, educational programs and employment, and in the provision of services on the basis of legally protected class characteristics (unless there is a bona fide occupational qualification related to employment), or any other unlawful factor. Protected class characteristics include race, color, ethnicity, religion, age, creed, ancestry, workplace hazards to reproductive systems, sex (gender identity, gender expression, sexual harassment), marital status, civil union status, sexual orientation, genetic information, pregnancy, national origin, physical/mental/learning disability, veteran status and any other group protected by civil rights laws.


The University of Bridgeport complies with Clery Act and maintains records of campus crime statistics and security policies. Copies of University of Bridgeport Clery Act reports are available at http://www.bridgeport.edu/Media/Website%20Resources/documents/life/CampusSecurityReport.pdf