UB Press Release - Fall 2001


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October 25, 2001   


Stew Leonard to tell how to get people
into the store and buying in talk at UB


What does a successful businessman and marketer do when he reaches the top? If he’s on his toes, he teaches others what he knows. That’s what Stew Leonard Jr., president and chief executive officer of Stew Leonard’s, is doing when he speaks at the University of Bridgeport Monday evening.

Leonard, who heads a chain of supermarkets in Connecticut and New York, is among the nation's leading marketers. He'll be discussing marketing concepts. But more important, he’s going to share the secrets that made the Stew Leonard’s one of the most successful food stores in the country.

Leonard will speak in John Dry’s marketing class, “Buyer Analysis.” The program is from 6 to 8 p.m. in classroom 152 in Carlson Hall on Park Avenue and University Mall.

The class is open to all UB students and faculty as well as the public. For more information or reservations, call (203) 576-4384.




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