Program

The Bachelor of Arts degree is awarded in Mass Communication, with concentrations in Advertising, Communication Studies, International Communication, Journalism, and Public Relations. The Mass Communication Program offers students an interdisciplinary foundation in the basic theory and skills necessary to become media practitioners and more informed media consumers. Students have the opportunity to pursue internships and independent projects that allow them to have real world experience in the mass media professions. Graduates of this program have gone on to a variety of careers in the media field, including those in advertising, corporate communication, public relations, journalism, and broadcasting. Students interested in graduate studies have also advanced to graduate schools across the country.

Students attaining the degree in Mass Communication must complete 36 hours of coursework in the Mass Communication area. All students must complete the 12-hour core requirements. In addition, students must complete 12 hours in one of the four concentrations.

In addition to the 12-hour core and 12-hour concentration, students are also required to complete an additional 12 hours of elective coursework in Mass Communication for a total of 36 hours.

Here are the courses currently offered as part of the program:

Public Communication (MCom 110)
Intro to Mass Communication (MCom 111)
Co-Operative Education (MCom 200)
Persuasive Communication (MCom 201)
Communication Theory (MCom 211)
Interpersonal Communication (MCom 205)
Intro to Advertising (MCom 220)
News Reporting (MCom 240)
Public Relations (MCom 270)
Business & Professional Communication (MCom 284)
Intercultural Communication (MCom 290)
Communication & Group Decision-Making (MCom 303)
Argumentation & Debate (MCom 306)
Advertising Copywriting (MCom 323)
Advertising Media Planning (MCom 330)
TV Commercial (MCom 333)
International Advertising and Public Relations (MCom 335)
Advertising & Public Relations Campaign (MCom 339)
The Community Newspaper (MCom 340)
Magazine & Feature Story (MCom 341)
Newspaper Editing & Production (MCom 345)
Media Management (MCom 346)
Broadcast News Writing (MCom 360)
Publicity Methods (MCom 370)
Media and International Relations (MCom 375)
Organizational Communication (MCom 384)
Communication Strategies-Global Econ (MCom 285X)
Media Law & Ethics (MCom 390)
Senior Seminar in Mass Communication (MCom 395)
Internship (MCom 398)
Independent study (MCom 399)