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Mass
Communications
Course Descriptions
MASS
COMMUNICATION 110
Public
Communication
The
process and variables of everyday public address are examined
through situations, content, presentation strategies and
effects, and by classroom practice in the basic principles
of oral communication.
3
semester hours
MASS
COMMUNICATION 111
Introduction to Mass Communication
The
role and function of the mass media. Survey of newspapers,
magazines, books, radio, television, film, advertising and
public relations. Criticism, challenges and professional
opportunities.
3
semester hours
MASS
COMMUNICATION 200
Co-Operative
Education
Professional,
supervised work in an organization related to career goals.
Prerequisite: Permission of department required.
1-3
semester hours
MASS
COMMUNICATION 201
Persuasive
Communication
Study
of communication as a form of influence; the process and
functions involved, its potential and limitations; social
and personality factors related to persuasibility, attitude
formation and change. Students will analyze and present
persuasive messages.
3
semester hours
MASS
COMMUNICATION 205
Interpersonal
Communication
An introductory survey of interpersonal communication theories
and their application to face-to-face, group, organizational
and mediated contexts. The classroom becomes a laboratory
for gaining knowledge of the processes of communication,
perception, language and meaning.
3
semester hours
MASS
COMMUNICATION 211
Communication
Theory
An examination of communication theories which includes
theories on verbal communication, nonverbal communication,
interpersonal communication, self-concept, relationship
development, influence, conflict, group communication, decision-making,
gender communication, organizational communication, intercultural
communication, and media communication.
3
semester hours
MASS
COMMUNICATION 220
Introduction to Advertising
An
examination of the theories and practices of advertising.
Historical, legal, and social psychological aspects of advertising.
Advertising explored from both client side and agency side
perspectives.
3
semester hours
MASS
COMMUNICAITON 240
News Reporting
Introduction
to reporting techniques – sources of news, interviewing,
public document and database searches – and their application
in writing various forms of news stories.
3
semester hours
MASS
COMMUNICATION 270
Public
Relations
Current
practices and problems, with emphasis on the role of the
public relations practitioner as a specialist in communications,
analyst of public opinion, and counselor to the major sponsors
of public communication.
3
semester hours
MASS
COMMUNICATION 284
Business and Professional Communications
Understanding
and development of communications skills necessary for individuals
to function effectively in business and corporate roles.
Special consideration given to the verbal and nonverbal
elements of the work situation: barriers to communications,
listening skills, interviewing, instructional skills, forms
of negotiation, technical reports, and principles of group
behavior. Students’ skills are assessed relative to
the levels of communication required in various career areas.
3
semester hours
MASS
COMMUNICATION 290
Intercultural Communication
This
course examines the concepts, theories, and practices of
intercultural communication. Subjects covered include elements
of cultural systems, social identification and group relations,
language and culture, nonverbal communication, culture and
national development, media and culture, intercultural negotiation,
and intercultural conflict resolution.
3
semester hours
MASS
COMMUNICATION 303
Communication
and Group Decision-Making
Study of group communication patterns, group functions,
group dynamics, and theories of group communication. Special
attention given to listening, formation of messages, critical
thinking, decision-making process, leadership, group conflicts,
problem solving, and techniques for effective group communication.
3
semester hours
MASS
COMMUNICATION 306
Argumentation and Debate
Knowledge
and practice in the craft of research and reasoning in argumentative
communication. Practice in analysis, evidence, briefing,
refutation, and delivery of arguments.
3
semester hours
MASS
COMMUNICATION 323
Advertising
Copywriting
Critical
study and application of communication principles and concepts
as applied to planning and preparing advertising messages.
Intuitive verses research based aspects of advertising creativity.
Writing and visualization for print, broadcast, and new
media.
3
semester hours
MASS
COMMUNICATION 330
Advertising
Media Planning
An
investigation of various mass media audiences’ characteristics,
preferences and composition and how that information is
obtained and used in planning media strategy in advertising.
Topics include characteristics and evaluation of major media
rates and sources of information; problems of coverage,
duplication, costs and scheduling.
3
semester hours
MASS
COMMUNICATION 333
TV Commercials
Study
how advertising strategies are translated into creative
briefs and message strategies that guide the creative process.
Special consideration is given to the roles of TV commercials,
the format elements of TV commercials, the advantages of
TV commercials, the creative process of designing TV commercials,
and the creation of TV commercials.
3
semester hours
MASS
COMMUNICATION 335
International Advertising and Public Relations
This
course studies advertising and public relations for a global
market. It provides an international perspective to advertising
and public relations theories, strategies, and practices.
It also examines cultural, social, political, and legal
conditions of advertising and public relations in different
countries.
3
semester hours
MASS
COMMUNICATION 339
Advertising and Public Relations Campaigns
In-depth
analysis and practice in strategies and tactics employed
in creating advertising and public relations programs for
clients. Principal focus on working on a competitive group
project preparing an agency-style presentation for a real
or hypothetical client. Prerequisites: Mass Communication
220, 323, 330.
3
semester hours
MASS
COMMUNICATION 340
The
Community Newspaper
A
total working environment centered about the publication
of a community newspaper. Reporting, coverage of beats,
interviews, handling complex stories and in-depth news reports.
3
semester hours
MASS
COMMUNICATION 341
The
Magazine and Feature Writing
An
in-depth experience of writing for periodicals. Focus is
on the additional research and preparation needed for this
medium. Principles of advocacy and rhetoric and their relevance
in the news media are explored.
3
semester hours
MASS
COMMUNICATION 345
Newspaper
Editing and Production
Principles
of editing in print media. The editorial process from selection
of editorial materials to publication. Analysis of contemporary
editing styles. Preparation of materials for production,
including copyediting, writing headlines and designing newspaper
pages. Legal and ethical issues confronting newspaper editors.
The editor-writer relationship. Laboratory training in the
making of editorial judgments.
3
semester hours
MASS
COMMUNICATION 346
Media
Management
Examination
of the internal functioning and management practices related
to the various media institutions. Discusses management
by objectives, work plans, analysis methods, budget-setting,
research planning, message strategy and plans, media/channel
strategy and plans, and evaluation methods related to communication
activities. Emphasis is on developing integrated approaches
to solving communication problems under changing environmental
conditions.
3
semester hours
MASS
COMMUNICATION 355
International
Journalism
This
course examines the practices of newsgathering, news making
and news reporting in different countries. It also studies
international news agencies, issues of freedom of the press,
global information flow, new world information order, media
development and barriers to media development, cultural
imperialism, the relationship between Western media and
world media, foreign news reporting, and media and international
relations.
3
semester hours
MASS
COMMUNICATION 360
Broadcast
News Writing
A
course on writing news for broadcast media. Emphasis on
broadcast style, specificity of language, time constraints,
writing to tape and other actualities, and other considerations
unique to radio and television news. Prerequisite: Mass
Communication 240.
3
semester hours
MASS
COMMUNICATION 370
Publicity
Methods
Elements
of publicity writing for mass media. Students may work for
not-for-profit organizations in planning and implementing
publicity campaigns or other public relations projects.
3
semester hours
MASS
COMMUNICATION 375
Media
and International Relations
This
course studies the relationship between media and international
relations. It examines media role in influencing public
agenda, the mediated images of the world, the formation
of foreign policies, and the practices of international
affaires.
3
semester hours
MASS
COMMUNICATION 384
Organizational
Communication
Communication
in formal organizations, such as schools, industry, hospitals,
and government, with emphasis on how organizational variables
affect communication behavior of humans at work. Simulation,
role-playing, case method, and videotape are used as techniques
for evaluating personal and organizational effectiveness.
3
semester hours
MASS
COMMUNICATION 390
Media
Law and Ethics
Legal
interpretations and standards of judgment that affect the
reporter and the mass media. Theory of the First Amendment.
Problems of libel, privacy, censorship, contempt, news source
protection. Relationship of media regulations to community
standards and social mores.
3
semester hours
MASS
COMMUNICATION 395
Senior
Seminar in Mass Communication
A
senior seminar, with emphasis on the analysis of mass media
institutions, content, function, and policy. Problem-centered
approach, requiring experimentation in media forms and journalistic
inquiry. Prerequisite: Senior standing within the Department
of Mass Communication.
3
semester hours
MASS
COMMUNICATION 398
Internship
Professional,
supervised, unpaid work in an organization related to career
goals. Prerequisite: Permission of department required.
3
semester hours
MASS
COMMUNICATION 399
Independent
Study
Advanced
project not covered by a regular course offering. Term papger
or other academic fulfillment project is required. Faculty
sponsor must be secured in advance. Prerequisite: Permission
of the department and school director is required.
By arrangement; 1-6 semester hours
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