The Mass Communication Program prepares students to be able to do the following:
1. To demonstrate effective speaking and listening skills for communication in personal, public, and media areas.
2. To demonstrate effective writing skills for communication in personal, public, and media areas.
3. To demonstrate the ability to observe events, gather information, write news reports and news releases, report on events, and edit other people’s writings.
4. To demonstrate the ability to understand the media critically and recognize how media shape and are shaped by politics, society, culture, economics, and daily lives.
5. To demonstrate the ability to recognize the power of persuasion and ethical responsibilities of communicators in communication at all levels.
6. To demonstrate an understanding of the roles of communication in fostering interaction and interdependence across gender, race, and culture.
7. To demonstrate the ability to apply communication theories to analyze contemporary problems.
8. To demonstrate an understanding of the history, development, and practice of the print media, electronic media, and the new media.
* Note for all College of Public and International Affairs majors, a portfolio is collected to track progress in programmatic outcomes