Curriculum and Requirements

Students attaining the degree in Mass Communication must complete 36 hours of coursework in the Mass Communication area. All students must complete the 12-hour core requirements. In addition, students must complete 12 hours in one of the four concentrations.

In addition to the 12-hour core and 12-hour concentration, students are also required to complete an additional 12 hours of elective coursework in Mass Communication for a total of 36 hours.

Summary of Requirements

(36 SEMESTER HOURS)

MASS COMMUNICATION CORE

MCom 110 Public Communication 3*
MCom 111 Introduction to Mass Communication 3
MCom 211 Communication Theory 3
MCom 395 Senior Seminar in Mass Communication 3

CONCENTRATION

Choice of 12 semester hours in one of the five concentrations listed below

ADVERTISING

MCom 220 Introduction to Advertising 3
MCom 323 Advertising Copywriting 3
MCom 330 Advertising Media Planning 3
MCom 339 Advertising and PR Campaigns 3

COMMUNICATION STUDIES

MCom 201 Persuasive Communication 3
MCom 205 Interpersonal Communication 3
MCom 303 Comm. and Group Decision Making Or
MCom 306 Argumentation and Debate 3
MCom 384 Organizational Communication Or
MCom 346 Media Management 3

INTERNATIONAL COMMUNICATION

MCom 265 Intercultural Communication 3
MCom 335 International Advertising and Public Relations 3
MCom 355 International Journalism 3
MCom 375 Media and International Relations 3

JOURNALISM

MCom 240 News Reporting 3
MCom 341 Magazine and Feature Writing 3
MCom 345 Newspaper Editing and Production 3
MCom 390 Media Law and Ethics Or
MCom 241 Photojournalism 3

PUBLIC RELATIONS

MCom 270 Public Relations 3
MCom 346 Media Management Or
MCom 339 Advertising and PR Campaigns 3
MCom 370 Publicity Methods 3
MCom 384 Organizational Communication 3

MASS COMMUNICATION ELECTIVES: 12

FREE ELECTIVES: 36

FOREIGN LANGUAGE: 6

GENERAL EDUCATION REQUIREMENTS

Engl C101 Composition and Rhetoric 3
Math C105 Intermediate Algebra 3
or C108 Ideas of Mathematics
Hum C201/203 Humanities I & II 6
SoSc C201/202 Social Science I & II 6
FA C101 Fine Arts 3
Sci C101, C102 Natural Science 6
Or C201
InSt C101 Integrated Studies/Oral Comm. 3
Caps C390 Capstone Seminar 3
Liberal Arts Electives 7

Total Semester Hours: 120