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We all know the phrase, you are what you eat: eat healthy foods and you will be a healthier person. In a similar way, you are what you think: think about design processes to solve business problems in a transformative way and you will become a new kind of designer.

Design management brings customer delight to business decisions. The design manager brings designers together in a team to create a “delight experience.” Our courses discuss the importance of being disruptive and taking big chances using design as the fulcrum. Finding equilibrium between design and management is a constant balancing act. Every DM program struggles with this, and it is evident that design managers do, too. We read about it, we talk about it, and we discover our own definitions. Eventually, we find our own paths for DM implementation. But we all agree that design management must satisfy three concerns: social/cultural – meeting the needs of people; environmental – meeting the demands of sustainability; and economic – the plan must be profitable for a company.

Think about design processes to solve business problems in a transformative way and you will become a new kind of designer.

You will learn to speak the language of business in your business courses: Financial, Leadership, Legal, Marketing, Operations, and Strategy. You will learn about principles of design management from distinguished guest lecturers in the Design Management sequence. You will learn how to lead and collaboration by working in teams on a common business problem in the Collaborative Design Studio sequence.

I would welcome you as a fellow discoverer in the MPS program.

Alex W. White
Chair, Master of Professional Studies, Design Management