Bachelor’s in Marketing Curriculum

BS in Marketing courses

Total semester hours: 120

The bachelor’s in marketing curriculum utilizes the courses from the undergraduate business core, existing courses from the School of Business, and specialized marketing courses.

First year BS Marketing classes

Fall semester

Course Credits
BUAD101 Introduction to Business 3
ENGL101 Academic Writing 3
MATH Math Core 3
FYS101 First Year Seminar 3
Fine Arts 3

Spring semester

Course Credits
ACCT101 Principles of Accounting 3
ENGL202 Professional Writing 3
CAIS191 Computer Concepts 3
SCI Natural Science Core 3
BUAD102 Business Communications 3

Second year BS Marketing classes

Fall semester

Course Credits
MGMT200 Workforce Dynamics 3
ECON201 Principles of Economics I 3
SOSC Social Science Core 3
SCI Natural Science Core 3
ACCT103 Managerial/Cost Accounting 3

Spring semester

Course Credits
ECON202 Principles of Economics II 3
CAIS101 Statistics 3
MKTG205 Principles of Marketing I 3
FIN209 Financial Management 3
SOSC Social Science Core 3

Third year BS Marketing classes

Fall semester

Course Credits
Major Elective 3
MGMT301 Operations Management 3
HUM Humanities Core 3
Free Elective 6

Spring semester

Course Credits
BLAW251 Business Law I 3
CAIS201 Intro to CAIS 3
MGMT320 Business Planning 3
HUM Humanities Core 3
Free Elective 3

Fourth year BS Marketing classes

Fall semester

Course Credits
BUAD382 Internship 3-12
Major Elective 9
Free Elective 3

Spring semester

Course Credits
MGMT350 Business Policy and Strategy 3
CAPS390 Capstone Seminar 3
Major Electives 6
Free Elective 3

Marketing internship/co-op courses

Students enrolled in marketing courses are encouraged to pursue additional co-op experience as described on Academic Regulations and Procedures using the BUAD 200 course up to three times (one credit each). These credits will be used as part of the student’s degree program.


View all courses offered and read full course descriptions in our online course catalog system.

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