Visiting Assistant Professor
Mandeville Hall, Room 22A
D.B.A., Northcentral University, 2011
M.B.A., University of Connecticut, 1975
B.S., Rider University, 1974
Dr. Edward Lisi has been a member of the faculty at the University of Bridgeport since 2015. He brings significant consumer, business-to-business, and corporate strategic marketing expertise to his classes. He has held Director of Marketing and Director of Advertising positions at AT&T as well as senior advertising agency management roles serving domestic and international clients. The results of his work have been recognized with several International Echo Awards from the Direct Marketing Association where he has served as Chair of its Agency Council, a group of marketing executives from around the world committed to direct marketing advocacy and education.
Dr. Lisi has helped world-class companies achieve marketing excellence. These include: Aetna, Allergan, AT&T, Bayer, Cadillac, Chubb, Cincinnati Children’s Hospital, Credit Moscow Bank, Dow Jones, ING, KitchenAid, Kraft Foods, MetLife, The Orpheus Chamber Orchestra, Pfizer, Procter & Gamble, Tumi, UnitedHealthcare, and Volvo.
He has served as a part-time member of the faculty at Albertus Magnus College, Johnson & Wales University, and Sacred Heart University. He has been recognized by the Direct Marketing Education Foundation as an “outstanding marketing educator.” Dr. Lisi holds a DBA (Doctor of Business Administration) and an MBA, and is certified in Clinical Research by the National Institutes of Health Office for Clinical Research, Training, and Medical Education. His doctoral dissertation research focused on consumer media preferences and the increase in marketing ROI achieved by honoring those preferences.
MGMT 505 Organizational Behavior
MKTG 308 Marketing Research
MKTG 325 Sales Management
MKTG 342 Multinational Marketing
MKTG 505 Marketing and Branding
MKTG 520 Promotion and Customer Relationship Management
Direct to Consumer Marketing
Direct to Business Marketing
Consumer Media Preferences
Blending New and Traditional Media for Enhanced Effectiveness
Marketing with No/Low Budget
Lisi, E. (April 2011), Exploring postal and Internet-based marketing communications preferences through consumer attitudes toward money (Doctoral dissertation). ProQuest, UMI Dissertation Publishing.
Lisi, E. (February 2015). A $6.99 investment that helped me make online education work in my life. Career Catalyst, Johnson & Wales University.
Lisi, E. (March 2015), How much time should an online course really take? Career Catalyst, Johnson & Wales University.
Gold, Silver, and Bronze International Echo Awards – Direct Marketing Association
Outstanding Marketing Educator – Direct Marketing Education Foundation
Gold Marketing on a Shoestring Award – New England Direct Marketing Association
Silver Microphone Best of Broadcasting Award – Radio Advertising Association
Governor’s Tourism Marketing Award – Connecticut Department of Economic Development
Cited by Target Marketing Magazine as “one of the industry’s smartest marketers.”