University of Bridgeport MBA with Marketing

UB offers a marketing concentration that delivers a strong foundation with essential training. The curriculum prepares you to create, promote, distribute, price and manage products and services to customers. You will develop an in-depth understanding of human behavior in varied markets, preparing you for effective communication with your target audiences. Enhanced your skills through problem solving, research and the application of managerial techniques.

Summary of Requirements

MBA Program Curriculum (total of 30 credits)

The MBA program is made up of three course components: Core, Concentration, and Capstone.

Core Courses (15 credits)

In the five Core courses you will apply the theory from the foundation coursework through cases and real-world exercises.

  • ACCT 505: Managerial & Cost Accounting (3 credits)
  • FIN 505: Advanced Financial Management & Policy (3 credits)
  • ITKM 505: Information Systems & Knowledge Management (3 credits)
  • MGMT 505: Organizational Behavior (3 credits)
  • MKTG 505: Marketing & Branding (3 credits)

Concentration Courses (9 credits)

Course options include (select three):

  • MKTG 508: Strategy & Advanced Marketing Concepts (3 credits)
  • MKTG 515: Customer Analysis (3 credits)
  • MKTG 520: Customer Relationship Management (3 credits)
  • MKTG 525: Data Mining & Data-Driven Marketing (3 credits)
  • MKTG 535: Electronic & Mobile Business (3 credits)
  • MKTG 540: Personal Sales & Sales Management (3 credits)
  • MKTG 560: Global Marketing Management (3 credits)
  • MKTG 565: Supply Chain Management and Logistics (3 credits)

Capstone Courses (6 credits)

Integration Course

  • BUCP 597: Policy & Strategy (3 credits)

Experiential Course (select one)

  • MGMT 582: Business Planning (3 credits)
  • BUCP 598: Thesis (3 credits)
  • BUCP 599: Internship (3 credits)

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Mar
27
Mon
Dale Carnegie Training Seminar @ Room 104
Mar 27 @ 12:20 pm – 1:20 pm

Business Week continues!

Come by this event to learn about sharpening interpersonal skills for improved performance.

Sponsored by the Ernest C. Trefz School of Business

Mar
28
Tue
Foresters Financial Presentation @ Room 104
Mar 28 @ 12:20 pm – 1:20 pm

Business Week continues!

Come by this event as Foresters Financial presents “Everything you Need to Know about Financial Literacy.”

Sponsored by the Ernest C. Trefz School of Business

University Senate Meeting @ Carlson Hall, Room 153
Mar 28 @ 12:20 pm – 1:20 pm
Mar
29
Wed
Presentation by Ashley Keller, Owner of Little Black Business Book and Entrepreneur @ Room 104
Mar 29 @ 4:30 pm – 5:30 pm

Business Week continues!

Come to hear her presentation and to discuss marketing internships!

Sponsored by the Ernest C. Trefz School of Business

Mar
30
Thu
Innovators Series: Analytics for Competitive Advantage @ Schelfhaudt Gallery in the Arnold Bernhard Center
Mar 30 @ 5:30 pm – 7:30 pm

The Innovators Series at UB presents “Analytics for Competitive Advantage: a discussion on the uses of analytics in business.”

Free to attend, but kindly RSVP to lchristi@bridgeport.edu or 203-576-4151.

Program:

  • 5:30-6:00pm – Wine and Cheese
  • 6:00-7:00pm – Program and Q&A
  • 7:00-7:30pm – Networking

Moderator:

  • Arthur C. McAdams III, Ph.D., Associate Dean, University of Bridgeport Trefz School of Business.

Panelists:

  • Jeff Chandler, Vice President, Business Support Services Reinsurance Reporting and Management Information AXIS Capital Reinsurance
  • Richard Cimmino, Business Intelligence Portfolio Manager, The Healthcare Industry
  • Brian Rossman, Senior Business Analytics Consultant, Ironside
  • Michael Lohle, Ph.D., Senior Lecturer and Chair, Graduate Analytics Programs, University of Bridgeport Trefz School of Business

Presented by the University of Bridgeport in partnership with WSHU Public Radio Group and Fairfield County Business Journal.

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