University of Bridgeport MBA with Marketing

UB offers a marketing concentration that delivers a strong foundation with essential training. The curriculum prepares you to create, promote, distribute, price and manage products and services to customers. You will develop an in-depth understanding of human behavior in varied markets, preparing you for effective communication with your target audiences. Enhanced your skills through problem solving, research and the application of managerial techniques.

Summary of Requirements

MBA Program Curriculum (total of 30 credits)

The MBA program is made up of three course components: Core, Concentration, and Capstone.

Core Courses (15 credits)

In the five Core courses you will apply the theory from the foundation coursework through cases and real-world exercises.

  • ACCT 505: Managerial & Cost Accounting (3 credits)
  • FIN 505: Advanced Financial Management & Policy (3 credits)
  • ITKM 505: Information Systems & Knowledge Management (3 credits)
  • MGMT 505: Organizational Behavior (3 credits)
  • MKTG 505: Marketing & Branding (3 credits)

Concentration Courses (9 credits)

Course options include (select three):

  • MKTG 508: Strategy & Advanced Marketing Concepts (3 credits)
  • MKTG 515: Customer Analysis (3 credits)
  • MKTG 520: Customer Relationship Management (3 credits)
  • MKTG 525: Data Mining & Data-Driven Marketing (3 credits)
  • MKTG 535: Electronic & Mobile Business (3 credits)
  • MKTG 540: Personal Sales & Sales Management (3 credits)
  • MKTG 560: Global Marketing Management (3 credits)
  • MKTG 565: Supply Chain Management and Logistics (3 credits)

Capstone Courses (6 credits)

Integration Course

  • BUCP 597: Policy & Strategy (3 credits)

Experiential Course (select one)

  • MGMT 582: Business Planning (3 credits)
  • BUCP 598: Thesis (3 credits)
  • BUCP 599: Internship (3 credits)

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May
6
Sat
Commencement 2017 – Undergraduate and Traditional Graduate @ Webster Bank Arena
May 6 @ 10:00 am – 12:45 pm

This ceremony is set to confer nearly 1500 degrees to undergraduate and graduate candidates from:

  • School of Arts and Sciences
  • Ernest C. Trefz School of Business
  • School of Education
  • School of Engineering
  • Shintaro Akatsu School of Design
  • College of Public and International Affairs
  • School of Nursing
  • Fones School of Dental Hygiene (undergraduate)

Visit commencement.bridgeport.edu for more details.

May
18
Thu
MBA Information Sessions @ Mandeville Hall, Deans Suite
May 18 @ 5:00 pm – 6:00 pm

The University of Bridgeport’s Ernest C. Trefz School of Business and Office of Graduate Admissions welcomes prospective Master of Business Administration (M.B.A.) students to learn about the M.B.A. program and how to position oneself for a successful application process.

To register, click on the date that works best for you:

Jun
22
Thu
MBA Information Sessions @ Mandeville Hall, Deans Suite
Jun 22 @ 5:00 pm – 6:00 pm

The University of Bridgeport’s Ernest C. Trefz School of Business and Office of Graduate Admissions welcomes prospective Master of Business Administration (M.B.A.) students to learn about the M.B.A. program and how to position oneself for a successful application process.

To register, click on the date that works best for you:

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