University of Bridgeport MBA with Marketing

UB offers a marketing concentration that delivers a strong foundation with essential training. The curriculum prepares you to create, promote, distribute, price and manage products and services to customers. You will develop an in-depth understanding of human behavior in varied markets, preparing you for effective communication with your target audiences. Enhanced your skills through problem solving, research and the application of managerial techniques.

Summary of Requirements

MBA Program Curriculum (total of 36 credits)

Starting Fall 2017, the Ernest C. Trefz School of Business is launching a new 36-credit MBA program. For details about a previous Program of Study, please visit the UB Catalog or speak with your academic advisor. 

The MBA program is made up of three course components: Core, Concentration, and Capstone.

Core Courses (18 credits)

In the six core courses you will apply the theory from the foundation coursework through cases and real-world exercises.

  • ACCT 505 Managerial & Cost Accounting (3 credits)
  • FIN 505 Advanced Financial Management & Policy (3 credits)
  • ITKM 505 Information Systems & Knowledge Management (3 credits)
  • MGMT 505 Organizational Behavior (3 credits)
  • MKTG 505 Marketing & Branding (3 credits)
  • MGMT 555 Global Program & Project Management (3 credits)

Concentration Courses (9 credits)

Course options include (select three):

  • MKTG 508 Strategy & Advanced Marketing Concepts (3 credits)
  • MKTG 515 Customer Analysis (3 credits)
  • MKTG 520 Customer Relationship Management (3 credits)
  • MKTG 525 Data Mining & Data-Driven Marketing (3 credits)
  • MKTG 535 Electronic & Mobile Business (3 credits)
  • MKTG 540 Personal Sales & Sales Management (3 credits)
  • MKTG 560 Global Marketing Management (3 credits)
  • MKTG 565 Supply Chain Management and Logistics (3 credits)

Capstone Courses (9 credits)

Integration Course (required)

  • BUCP 597 Policy & Strategy (3 credits)

Practicum (select one)

  • MGMT 582 Business Planning (3 credits)
  • MGMT 589 Cases in Ethics, Innovation, & Leadership (3 credits)
  • GLDP 501 Research Methods (3 credits)

Experiential Course (select one)

  • MGMT 582 Business Planning (3 credits)
  • MGMT 589 Cases in Ethics, Innovation, & Leadership (3 credits)
  • BUCP 598 Thesis (3 credits)
  • BUCP 599 Internship (3 credits)

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Oct
11
Wed
Innovator Series: Big Data, Analytics and Decision Support Opportunities and Challenges @ duPont Tower Room in the Arnold Bernhard Center at UB
Oct 11 @ 5:30 pm – 7:30 pm

Innovators Series October 2017The Innovators Series at UB presents “Big Data, Analytics and Decision Support Opportunities and Challenges – Why, What and How?”

Free to attend, but kindly RSVP to prentz@bridgeport.edu or 203-576-4055.

Program:

  • 5:30 – 6:00 p.m. – Wine and Cheese
    6:00 – 7:00 p.m. – Program and Q&A
    7:00 – 7:30 p.m. – Networking

Moderator:

  • Elif Kongar, Ph.D., Chair, Department of Technology Management, Professor of Technology Management and Mechanical Engineering, University of Bridgeport

Panelists:

  • Rajesh Bhatia, Vice President, Product Development, Oracle Enterprise Performance Management and Business Analytics
  • Ursuline Foley, Managing Director, Corporate Platform Officer, and Interim Chief Data Officer, Enterprise Enablement Strategy, XL Catlin
  • John Ricci, Vice President, Information Technology and Corporate IT, Twenty-First Century Fox, Inc.

Presented by the University of Bridgeport in partnership with the Bridgeport Regional Business Council.

Oct
12
Thu
Graduate Information Session @ Wahlstrom Library
Oct 12 @ 6:00 pm – 7:00 pm

Students interested in graduate programs at the University of Bridgeport are welcome to join us for information regarding the application process and program details.

The graduate programs represented will include those in:

  • Business
  • Engineering
  • Design Management
  • Counseling
  • Public and International Affairs

To register, click on the date and time below that works best for you:

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