The MBA in Marketing delivers the knowledge and skills that prepare students for marketing careers and specifically the competencies that are required to create, promote, distribute, price and manage products, services and ideas to customers in a satisfying exchange relationship.
Students are prepared for careers in marketing departments across all industries and government and can also pursue careers in:
- Public relations
- Advertising
- Supply chain and distribution management,
- Product development
- International marketing
- Sales and sales management
- Electronic commerce
- Product/brand management
- Direct marketing
- Industrial buyers and purchasing agents
- Retail management
- Customer relationship management
Required (6 credits)
MKTG 612
| | Customer Analysis |
MKTG 776
| | Strategy and Advanced Marketing Concepts |
Elective (12 credits) – choose four
| MKTG 650 |
|
Global Market Management |
| MKTG 710 |
|
Marketing Research |
| MKTG 720 |
|
Electronic and Mobile Business |
| MKTG 722 |
|
Conflict and Negotiation |
| MKTG 725 |
|
Data Mining and Data-Driven Marketing |
| MKTG 729 |
|
Game Theory and Strategy |
| MKTG 740 |
|
Customer Relationship Marketing |
| MKTG 747 |
|
Personal Sales and Sales Management |
| MKTG 751 |
|
Product Management, Innovation and Commercialization |
| MKTG 752 |
|
Services Marketing |
| MKTG 754 |
|
Supply Chain Management and Logistics |
| MGMT 734 |
|
Strategic Sourcing and Vendor Management |